Dumanska reveled in the grandeur of the architecture. The ornate and pristine white monuments and memorials. The many museums and galleries preserving American culture and history.
Even the federal buildings, housing the most important institutions and agencies, held their own unique charm. It was then that Dumanska observed that the buildings tended to share one key characteristic—the absence of commercial advertisements and age. The American treasures basked in their glory, symbols of democratic tradition, struggle, sacrifice and freedom.
They were priceless. Yet they were not commercialized. A leader of the Ukrainian civil society organization CHESNO, Dumanska thought, if the landmarks of one capital are preserved, why should the history of another capital city, Kyiv, not also be preserved?
With this inspiration in mind, aiming to increase citizen awareness of and engagement in civic activities, Dumanska got to work. After Dumanska returned to Ukraine, she and the CHESNO team carefully studied the dated advertisements and billboards of various businesses, particularly those in the heart and soul of Kyiv—Maidan Nezalezhnosti Square. The team took its work to other locations throughout Kyiv.
Using an electronic database of s, CHESNO has estimated that more than 80 percent of the s across the capital are illegal. Undeterred by politics and emboldened by civic action, CHESNO sought to ensure that the public interest would prevail. After amassing a collection of data, the civil society organization contacted the Kyiv City Administration Advertising Directorate to report its findings.
It agreed that the illegal s had to be to removed. The effort to remove illegal age and to restore beauty across Kyiv and Ukraine is a work in progress.
It is a win for locals, for the city of Kyiv and for civic participation. Inside Our PromisePact's e-newsletter, offers the latest on our integrated, adaptive approach to development and our effort to end poverty and marginalization around the world.
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